'Digital graffiti' to get the attention of Apple and Samsung customers

'Digitally tagging' flagship stores with 'digital graffiti', the Friends of the Earth campaign 'Make it Better' has gone virtual to question Apple and Samsung about the origin of the environmentally unfriendly tin used in their products. Twelve Apple and Samsung flagship stores have been digitally tagged; an app reveals campaign graffiti on the store fronts.

'Digital graffiti' to get the attention of Apple and Samsung customers

The Make It Better campaign of Friends of the Earth is calling upon Apple and Samsung to reveal information about the origin of the tin used in their products. Irresponsible tin mining in Indonesia is the cause of grave environmental devastation.

Make it better has gone virtual.  Twelve Apple and Samsung flagship stores have been digitally tagged. The free Aurasma app reveals campaign graffiti on the store fronts.

Your guide to using Aurasma:

  1. Download Aurasma from the Apple App Store or Google Play.
  2. Follow Friends of the Earth's channel.
  3. Visit one of our tagged Apple or Samsung stores to view our virtual store front overlay. Or any Apple store to interact with iPhone signage on the demonstration tables.